Located in Khet Khlong Toei, Thailand, Club21 Lab stands as a testament to the fusion of fashion and architecture, brought to life by Studio Krubka. Spanning an area of 350 m², this retail space redefines traditional notions of clothing construction by incorporating architectural elements to create a unique and immersive shopping experience.

Concept and Design Philosophy

The essence of clothing construction is likened to architecture, with its intricate patterns, details, folds, threads, and textures all contributing to the creation of distinct forms and styles. Club21 Lab embraces this concept by curating pieces that exude a playful twist on the ordinary, characterized by bold forms, vibrant colors, and unconventional details that reflect the client’s unique personality and willingness to experiment with personal style.

Raw and Experimental Design

The design ethos of Club21 Lab celebrates the cross similarities between clothing construction tools and architectural details. Unlike traditional retail interiors that prioritize polished finishes, this space boldly showcases the rawness of the construction process. Materials are left exposed, bearing the skeleton of a construction site, with a focus on highlighting the art of joinery and construction techniques.

Utilization of Construction Site Materials

Studio Krubka employs a stripped-down architectural aesthetic, utilizing construction site materials that are typically concealed behind finishes. Exposed lightweight steel C channels, bare concrete blocks, and metal studs are interconnected through colorful details such as blue grouting, metal sleeves, and ratchet belts. These elements not only emphasize the rawness of the materials but also showcase the artistry of construction joinery.

Evolving Design Framework

The design of Club21 Lab is not constrained by a fixed style but rather serves as a dynamic framework for creativity and evolution. It establishes a stage for a continuous journey of creation and exploration, adapting and evolving as new products are introduced into the space. This adaptive approach ensures that Club21 Lab remains at the forefront of fashion and architectural innovation.

Conclusion

Club21 Lab by Studio Krubka transcends traditional retail boundaries, blurring the lines between fashion and architecture. Through its raw and experimental design philosophy, innovative use of construction site materials, and dynamic design framework, Club21 Lab offers a one-of-a-kind retail experience that celebrates the artistry of construction and the creativity of fashion.